Creative Director, Product Marketing & Design

BLMP | Apr. 2018 to Sept. 2018

With the broader adoption of Bitcoin, the cryptocurrency industry was booming in early 2018. I was already reading Satoshi Nakamoto’s white paper: Bitcoin: A Peer-to-Peer Electronic Cash System. I jumped on another start-up wagon to learn more about the cryptocurrency industry and Ethereum.

Initially, I was in charge of designing company branding and mostly managing and executing projects for web development and visual design. I managed and coordinated communication between an international team of designers and developers. While working on the layout and design of the first white paper for EPIK token with our CEO, I was able to gain knowledge on how the system would work for the business model described. After confirming the logic behind the system, I created a working feature list and a product backlog on a project management system. I also managed the communication between the third-party development team and the internal stakeholders while continued managing branding projects for social, advertisement, pitch decks, and web development of multiple sites.

One of the focuses as a product member at BLMP was to design and draft requirements for a B2B2C product built upon an existing Ethereum wallet through an outsourced development team.

Tasks: wireframe, user interface, user flow, prototyping, requirements, product review, communication

Responsibilities: vendor management, project management, product design, product management, product marketing

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