Case Study: Clashlife | Mentoring App

Clashlife is a mobile mentorship application created to serve the growing number of millennial careerists who prefer in-depth advice from experienced professionals over generalized opinions. By focusing on work experience and targeting key transitions between career paths, Clashlife aims to connect mentors with real-life experience to mentees who are at a similar crossroads in their careers.

Research

need finding

The need finding process included user interviews, card sorting, documenting daily activities and surveys to understand what potential users of Clashlife would expect from a mentoring app & its community. The journey map below was created based on qualitative research outcomes gathered from user interviews and activities during the interview sessions.

personas

User Role: Mentee

User Role: Mentor

Name

Calvin Reese

Age Group

22 to 38

Marital Status

Single

Current Position

Jr Javascript Programmer

Name

Sam Reddy

Age Group

28 to 45

Marital Status

Married

Current Position

Senior Product Manager

Other Characteristics
  • Prefers peer mentoring or casual mentoring
  • Needs answers to get into a specific field or career path from someone who has gone through the transition themselves
  • Avid mobile app user who prefers phone apps to websites/web apps
  • Has time for additional research on alternative career paths

“I want to be mentored by someone with real-life experiences,
not a life-coach looking for more Instagram followers.

Read Calvin's Story
Calvin worked in the IT industry for several years as a Javascript programmer and looking to shift his career to marketing. Calvin practices and likes peer mentoring because he gets emotional and social support as well as valid tips. However, this time his friends can’t help because none of them are in the marketing field. Calvin was able to find a mentor in the marketing industry through a networking event, but because his mentor had a full schedule, his guidance was not readily accessible. Though Calvin respects his mentor, he feels some of his advice would be more fitting to people with marketing degrees. Calvin tried seeking other mentors, but it’s not easy. Calvin also started using LinkedIn’s inMail function to reach out to some of the well-known influencers. He does not always get a reply, leaving him feeling rejected and lost.
Objectives
  1. Find a mentor with similar career transition in the recent past
  2. To build on an on-going relationship with a reliable mentor
Other Characteristics
  • Extensive hands-on experiences
  • Interdisciplinary background with equal or similar depth of knowledge in two or more fields
  • Competent mobile app user with limited time
  • Requires compensation or appreciation

“Passionate people excite me.
I have limited time and it can’t be wasted on passive mentees.”

Read Sam's Story
Sam has been in the IT business for almost ten years and has moved from being a solutions architect to a chief product officer. He believes he is savvy and knowledgeable in his field. Sam currently works on different projects but also has spare time in-between. Though Sam has some extra time, he values how he spends it. He gets a lot of inMail requests from people asking for tips and insights about his experience transitioning from a programmer to a marketing and data analysis expert. However, many of the questions are very basic and often ignored. Sam believes if someone is in need of tips or guidance in their careers, they should do their research and endeavor to ask in-depth questions. He also thinks a good mentee would offer fair compensation for his time. If connected with the right mentee, Sam finds it is an opportunity to widen his influence within his field and become known as a reliable expert.
Objectives
  1. Proactive mentees with passion and interest in their career
  2. Compensation for his time or an opportunity to widen his influence

User Role: Mentee

Name

Calvin Reese

Age Group

22 to 38

Marital Status

Single

Current Position

Jr Javascript Programmer

Other Characteristics
  • Prefers peer mentoring or casual mentoring
  • Needs answers to get into a specific field or career path from someone who has gone through the transition themselves
  • Avid mobile app user who prefers phone apps to websites/web apps
  • Has time for additional research on alternative career paths

“I want to be mentored by someone with real-life experiences,
not a life-coach looking for more Instagram followers.

Objectives
  1. Find a mentor with similar career transition in the recent past
  2. To build on on-going relationship with a reliable mentor

User Role: Mentor

Name

Sam Reddy

Age Group

28 to 45

Marital Status

Married

Current Position

Senior Product Manager

Other Characteristics
  • Extensive hands-on experiences
  • Interdisciplinary background with equal or similar depth of knowledge in two or more fields
  • Competent mobile app user with limited time
  • Requires compensation or appreciation

“Passionate people excite me.
I have limited time and it can’t be wasted on passive mentees.”

Objectives
  1. Proactive mentees with passion and interest in their career
  2. Compensation for his time or an opportunity to widen his influence

Design

wireframe

A multitude of wireframes was created to validate the need for features based on User Research and stakeholder requests. Data did not verify all requests received from the stakeholder. The below wireframe represents the minimum set of features required in the initial stage of the product.

user interface

The final version of the product included many more features than initially presented on the initial prototype which included user created group pages, detailed user profile page and user profile populated search results.

Execute

prioritization and communication

From the start of the development process, the prioritization of the product features and minimizing the knowledge gaps between teams became a significant focus. The primary goal of the prioritization for Clashlife was to assist in building the app in an order all sides could agree. The scheduled stakeholder meetings were crucial for understanding the gaps between the expectation of all involved parties.